Sunday, April 25, 2010

Arctic Paper by Happy F&B

Look At This: Contemporary Brochures, Catalogues & Documents by Adrian Shaughnessy features Arctic Papers promotional brochures. Faces and Surfaces is a nice example of showing off paper stock.
The photos of the book don't really give much of an idea so i'll include the blurb -also i took the photos while attempting to catch a bit of the sun so apologies for the grass and knees etc in the background!

A confident, unfussy brochure for Arctic Paper's Munken range. One hundred people were photographed in revealing, almost brutal, close up. 'Paper has a lot in common with the texture of skin,' explains designer Lisa Careborg, 'from soft and smooth when we are young to rougher and frailer when we are older. In the book we started with a one year old baby on page one and ended with a 100 year old person on page 100. The book starts with Munken's whitest and smoothest stock, followed by creamier and rougher paper, finally becoming smooth and pale again towards the end of the document'.




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