Design Decisions

Since the start of this project i have been heavily influenced by my personal indulgence in books & beautifully bound catalogues/brochures etc. At the moment i see the outcome as being more of a bespoke piece which would be used by design agencies/designers who have the budget but not necessarily the time to explore stock & process when making creative print decisions. Think of it if you will as almost a print, stock & process pantone book - something far from ephemeral and overly influential.

All materials & print can be experimented with, but it will take time and organisation to ensure that these experiments work. One of the aims of this project is to provide something which takes the time and effort out through tried and tested successful outcomes.

A major problem is that many manufacturers & printers fail to produce samples or effective literature. This would remedy both.

A rather pompous way of describing it would be to say that the outcome would act as a conduit between designer & manufacturer/printer.

Some things to think about:

While i was waiting for Chris to arrive yesterday i was scribbling some ideas down about material & process selection:

. Selection (for both stock & print) should avoid anything too wayward or unusual - this is due to supply being highly fragmented & costs beyond budget. Please note, this does NOT mean that i will be using cheap shitty stock or stuff you can pick up from WHSmith.

. Processes included and chosen in this project are chosen because they offer an alternative, or offer an exciting opportunity to print and reproduce on a variety of materials.