Friday, May 14, 2010

For My Own Sanity

I'm a bit of a list maker so therefore this post may not be completely necessary, but I like to have things in an ordered fashion and clear in my head before undertaking any work...

* I have decided to go ahead with the notion that there is no overwhelming necessity to have too much of a stringent theme within the design - it will be purely graphic and influenced by the necessity to demonstrate line weight, point size & density within each process. Have received information from my printer r.e minimum line weights etc so can get on with adjusting designs.

* Copy within the outcome must have a marketing type tone, taking an informative stance. No "in my project blah blah blah..", more "This collection of stock & process aims to inform an alternative and innovative reference point for print outcome" (to be edited and tweaked majorly).

* It's been suggested that the typography for the copy should mimic the designs within - sans serif slick fonts will be considered & implemented soon.

* The outcome format should be as exquisite as the internal content. Colours? Process used on it? Weight?

* A name/title for it - have had some rubbish ideas along the lines of set, matter, to press etc. Pretty lame - will get onto this soon. Does it need a name even?

* GF Smith sponsorship - to include a logo or not. GF Smith haven't stipulated that they want me to use their logo, however using it will give it a certain professionalism and commercialism. Will discuss with GF Smith.

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