Wednesday, May 12, 2010

Summary To Date

I feel that there is no overwhelming necessity to have too much of a stringent theme within the designs that will bind my concept, the intended designs are appropriate for my audience in a sense that they are purely graphic and non-influencial - the idea is that the interaction between the printed matter and the recipient is communicative in a very simplistic and aesthetic way. The product will promote further action and add to the viewers knowledge base by referencing printed outcomes & stock. It is not there to promote a stylistic way of working, nor a colour pallet, nor consequential to an outcome; it's intention is to enlighten and inform designers to various process', their abilities and limitations, their necessity and their aesthetic value.

By no means should this explanation be misconstrued as me saying the designs will be lacklustre or irrelevant. They won't. I am certain that the designs should work in collaboration with the paper, process, weight and colours to produce a printed reference catalogue suitable for designers to make informed finishing/print decisions from. Important elements such as line weight, point size and density will be the most important themes within the designs.

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